( Originally posted in Responsible Business Magazine – July 2016)
What was once referred to as “hypocritical window dressing” is now taking center stage. Times have changed; generations have evolved. Corporate social responsibility is becoming an essential part of a company’s long term strategy, not just for brand enhancement but also for employee retention.
According to Forbes, the Guardian, and Deloitte’s most recent 2015 millennial survey, research shows that millennials want to work for value-driven ethical companies. Hence, ignoring the generation’s mood would close off companies to two thirds of the young talent pool. What more, today’s dire economic and environmental developments have forced large corporations to take action. It’s no wonder 8000 businesses worldwide have signed the UN Global Compact, the world’s largest CSR and sustainability initiative.
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Also published on Medium.